The effect of word familiarity on

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The effect of word familiarity on

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The effect of word familiarity on

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The purpose of this investigation was to examine the influence of subjective word familiarity on word retrieval ability and responsiveness to . Einstellung is the development of a mechanized state of mind. Often called a problem solving set, Einstellung refers to a person's predisposition to solve a given problem in a specific manner even though better or more appropriate methods of solving the problem exist.

The Einstellung effect is the negative effect of previous experience when solving new problems. Advances in Consumer Research Volume 13, Pages BRAND FAMILIARITY AND ADVERTISING: EFFECTS ON THE EVOKED SET AND BRAND PREFERENCE.

William Baker, University of Florida. J. Wesley Hutchinson, University of Florida. Danny Moore, Burke Marketing Services, Inc.. Prakash Nedungadi, University of Toronto.

INTRODUCTION. The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle.

Word familiarity represents how well known a word is, and is estimated using word frequency in a large text corpus, in this work the Google web corpus. We conducted a study with people, who provided 50 evaluations for each of words.

The effect of word familiarity on
Mere-exposure effect - Wikipedia